CEO Message

Good Salesperson v. Bad Salesperson

Good Salesperson Doesn’t sell, delivers value. Helps people by giving them what they want. Builds long-term relationships and generates...

The Offer

We pay people to quit at Princeton Mortgage. We do it because having a team of amazing people is the most important thing we do. Without...

The Difference Between Amateurs and Professionals

Earlier this week, our CEO, Rich Weidel sent me a list of differences between what makes someone an amateur versus what makes someone a...

The Princeton Selling Philosophy: Stop Selling, Start Delivering Value

Before we get into our newest message from our CEO… I’d like to shout out the country of Italy for creating some political turmoil. You...

Be A Player, Not A Victim

Are you a Player or a Victim? As CEO of Princeton Mortgage, I have three major responsibilities: 1) Get the culture right; 2) Get the...

What You Focus on Expands

As a young leader, I’d be lost without my books. I once heard it said that experience is what you get when you don’t get what you want....

THE EFFORTLESS MORTGAGE NATIONWIDE! PRINCETON WHOLESALE IS LICENSED AND SERVING BROKERS IN 40 STATES & DISTRICTS