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“Human Touch” is still very much relevant in the mortgage industry.

Did you see that FNMA conducted another one of their surveys? Rather than just mulling over the data like I normally do… I was pretty engaged with this one. The survey says that 90% of mortgage borrowers (including millennials) prefer to sit down with someone or speak with someone on the phone. Check it out here.

It appears that despite all the hype around the Direct-to-Consumer and limited touch/high tech retail products, borrowers would rather speak to a real live human! Who would of thought?

To me, it seems like our channel is still very much relevant and your jobs are increasingly more important!

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